JOURNAL PUBLICATIONS | CASE STUDY | BOOK | BOOK CHAPTERS | CONFERENCE PRESENTATIONS
PEER-REVIEWED PUBLICATIONS
Saxena, N. K., Saxena, R. & Rastogi, V. (2023). Changing the Centre Stage for Effective Teaching and Learning: Flipped Classroom Approach. International Journal of Scientific Research in Science and Technology. 10(8). 154-163.
Saxena, N. K. (2021). Green Consumerism and Environmental Sustainability: A Study of Attitude towards Environment-Friendly Products. India Journal of Ecology. 48(16). 12-17
Saxena, N. K. & Dhar, U. (2021). Brand Image Models of Non-Durable Products: An Exploratory. AIMS International Journal 15(2). 119-135. (USA)
Saxena, N. K. & Dhar, U. (2021). Building Brand Image: A Multi-Perspective Analysis. Elementary Education Online 20(5), 3885-3892
Chaturvedi, V. & Saxena, N. K. (2020). Survival of the Quickest: India’s Response to COVID-19. Journal of Xi’an University of Architecture & Technology, 12(4). 5401-5410
Saxena, N. K., Saxena, R. & Chaturvedi, V. (2020). Using Social Networking Sites as an Educational Tool: Digital Empowerment and Academic Performance. Purukala Journal, 31(8), 1454-1464
Saxena, N. K. & Dhar, U. (2019). Brand Image of Durable Products: A Factorial Analysis. Indian Journal of Psychometry and Education, 50(2), 148-162
Shukla, T. & Saxena, N. K. (2019). Brand India: Diverse Perceptions Unique Identity. Journal of Emerging Technologies and Innovative Research, 6(4), 441-452.
Saxena, N. K. & Dhar, U. (2018). Revisiting Brand Image: New Views Old Beliefs. Psycho-lingua, 48(1), 90-98. (UGC Approved-40986)
Saxena, R., Pandey, D. K., & Saxena, N. K. (2018). Flipped Classroom Approach: Challenges and Opportunities. Literary Endeavour, IX(3), 279-284.
Saxena, N. K. & Dhar, U. (2017). Brand Image: A Seasoned Review. Asian Journal of Management, 8(1). 103-106.
Pyasi, P. K., Saxena, N. K. & Karnik, P. (2015). Influence of Social Media on Social Services: A Study of Youngistan. SAMVAD: SIBM’s Research Journal, 8(1). (UGC Approved -42683)
Saxena, N. K. & Saxena, R. (2013). Leveraging Social Media in the World of Sales: An Untapped Potential. International Journal of Advanced Computer Research. 3(3), 143-152
Jain, V. K., Mishra, S. & Saxena, N. K. (2004). SCM Software: An Emerging Tool for Supply Chain Effectiveness. The IUP Journal of Management Research, 3(10), 72-79. (UGC Approved – 46843)
CASE STUDY
Saxena, N. K., Saxena, R., & Panday, P., (2023). The HotMobile Stores: Pride vs Survival. The Case Centre. link
BOOK
Emergence of Artificial Intelligence and Internet of Things: Challenges and Opportunities for Business, Society and Education. Excel India Publisher (ISBN 978-93-88237-82-6)
Employable Skill Development in New India – Benchmarks and Best Practices & Perspective and Approaches. Excel India Publishers (ISBN 978-93-88237-00-0).
BOOK CHAPTERS / CONFERENCE PROCEEDINGS
Saxena, R., & Saxena, N. K. (2023). Outcome-Based Learning: An Overview. Digital Disruption and Environmental, Social & Governance, 57. (ISBN 978-93-91363-12-3)
Saxena, N. K. & Dhar, U. (2020). Brand Image of Non-Durable Products: An Exploratory Study. Conference Proceedings of 17th AIMS International Conference on Management organized by IIM Kozhikode. (ISBN 978-1-943295-14-2)
Saxena, N. K., Saxena, R., & Thakur, R. R., (2023). Building Brand Preference for Food Delivery Platforms: Perspective of Millennials in India. 9th International Conference on E-Business and Applications (ICEBA 2023), Singapore University of Social Sciences, Singapore. (February 26-28, 2023)
Shukla, T. & Saxena, N. K. (2019). Impact of Demographic Variables on Green Marketing: Customer Awareness and Environmental Sustainability. Business Sustainability in the 21st Century: Managing People, Planet and Profit. Page 131-143, Bloomsbury Publication (ISBN 978-93-88912-91-4)
Saxena, N. K & Saxena, R. (2019). Effect of Social Media Marketing on Customers’ Behavioral and Emotional Response: Mediating Role of Brand Equity. Conference Proceeding, Driving Marketing Excellence through Experiences in Emerging Economies. IMT Ghaziabad Publication. Page 222-227. (ISBN 978-93-5346-669-5)
Saxena, N. K., Saxena, R. & Gangwar, R. (2018). Influence of Social Media Marketing on Brand Equity and Customer Response: A Study of E-Commerce Players in India. Books of Abstract. 1st PAN IIT International Management Conference PANIITIMC 2018, Page 340 (ISBN 978-93-5311-935-5)
Saxena, R., & Saxena, N. K. (2018). Understanding Employability Skill Gap: Global Perspectives and Sustainable Development. Sustainable Practices of Managing People through Innovation and Technology in Agile Organizations. Page 20-29, Bloomsbury Publications
Saxena, R. & Saxena, N. K. (2018). Building Digital Competencies for Students’ Self-Development and Empowerment. Reinventing Human Resource Management. Adhyayan Publishers.
Arora, S., & Saxena, N. K. (2018). Preference for Employability Skills: A Study of Today’s Youth. Employable Skill Development in New India – Benchmarks and Best Practices & Perspectives and Approaches. Page 263-269, Excel India Publishers (ISBN 978938-8237000)
Katare, D., & Saxena, N. K. (2018). Digital Competence: 21st Century Skill for Self-Development. Employable Skill Development in New India – Benchmarks and Best Practices & Perspectives and Approaches. Page 342-348, Excel India Publishers (ISBN 978938-8237000).
Saxena, N. K. & Shukla, T. (2018). Precursors of Green Marketing: An Exploratory Study. Management Research & Innovation. Page 247, Bharti Publications
Saxena, R. & Saxena, N. K. (2018). Enhancing Employability Skills among Business Students in India. Global Leadership Through Innovation, Entrepreneurship and Good Governance. Page 83, Bookwell Publications, New Delhi (ISBN 978-93-86578-30-3).
Saxena, N. K. & Pyasi, P. K., (2013). Retail Model: A comparative study of Indian Telecom Industry. Conference Proceeding. Page 246, Excel India Publishers (ISBN)
Saxena, N. K. (2013). Brand Management: A Review. Conference Proceeding. Page 64, University Press, JK Lakshmipat University, Jaipur
Pyasi, P. K. & Saxena, N. K. (2012). Retail Banking: Understanding the Impact of Print Media on New Buyers. Developing Strategies for Organizations in Global Economies. Page 271, Excel India Publisher (ISBN 978-93-5062-002-1
PEER-REVIEWED CONFERENCE PRESENTATIONS
Saxena, N. K., Saxena, R., & Singh, R., (2023). Exploring Generation Z’s Brand Experience Drivers: A Paradigm Shift for Food Delivery Platform. G20 & Dynamics of 5G: Governance Leadership, Growth Management, Global Entrepreneurship, Green Investment & Good Practices – Opportunities & Challenges. G L Bajaj Institute of Technology and Management (June 29-30, 2023)
Sangal, V., Singh, S. & Saxena, N. K., (2023). Consumer Brand Relationship: How Masstige Brands Make Consumers Happy in a Dynamic Social Environment, International Conference on Excellence in Research and Education, IIM Indore, (June 1-9, 2023)
Saxena, N. K., (2023). Marketing Management: Experiential Learning & Project-based Pedagogical Innovation, FDP Reunion cum Conference, Indian Institute of Management, Ahmedabad. (May 26-27, 2023)
Saxena, N. K., Saxena, R., & Thakur, R. R., (2023). Building Brand Preference for Food Delivery Platforms: Perspective of Millennials in India. 9th International Conference on E-Business and Applications (ICEBA 2023), Singapore University of Social Sciences, Singapore. (February 26-28, 2023)
Saxena, N. K., & Nayak, T. K., (2023). Learners’ Intention to Use an EdTech Platform in India: Extending the Technology Acceptance Model. EUMMAS A2S Conference on Global Social and Technological Development and Sustainability, Skyline University College, Dubai. (February 21-23, 2023)
Saxena, N. K. & Saxena, R., (2022). Digital Transformation of Indian Higher Educational Institutions: Demystifying the Way Forward. 2nd Pritam Singh Memorial (PRISM) Conference, IIM Nagpur. (November 17-19, 2022)
Saxena, N. K. & Saxena, R., (2022). Effect of Organizational Culture and Digital Transformation on Digital Maturity of Higher Education Institutions. Shaping the Future of Management Education for Sustainable Emerging Economies, IIT Roorkee. (November 21-22, 2022)
Saxena, N. K (2021). Leveraging Analytics for Driving for Online Traffic and Brand Preference: A Case of Food Delivery Platforms. Catalyzing Inclusive Growth Through Innovation: Sustainable Management Practices Narayana Business School, Ahmedabad, India. (December 4, 2021)
Saxena, N. K. & Dhar U., (2020). Brand Image of Non-Durable Products: An Exploratory Study. 17th AIMS International Conference on Management, IIM Kozhikode. (January 4-5, 2020)
Shukla, R. & Saxena, N. K., (2019). Impact of Demographic Variables on Green Marketing: Customer Awareness and Environmental Sustainability. Business Sustainability in the 21st Century, JIMS, New Delhi (February 23, 2019)
Saxena, N. K. & Saxena, R., (2019). Effect of Social Media Marketing on Customers’ Behavioral and Emotional Response: Mediating Role of Brand Equity. Driving Marketing Excellence through Experiences in Emerging Economies, IMT Ghaziabad, India (January 6-8, 2019)
Shukla, R. & Saxena, N. K., (2018). Brand India: Diverse Perceptions Unique Identity. Paradigm Shift in Global Business Practices and Socio-Economic Development. Vishisht Institute of Professional Studies and Research Indore, India (December 8, 2018)
Saxena, N. K., Gangwar, R. & Saxena, R., (2018). Influence of Social Media Marketing on Brand Equity and Customer Response: A Study of E-Commerce Players in India. 1st PAN IIT International Management Conference, IIT Roorkee, India (December 1-2, 2018)
Saxena, N. K. & Saxena, R., (2018). Understanding Employability Skill Gap: Global Perspectives and Sustainable Development. Sustainable Practices of Managing People through Innovation and Technology in Agile Organizations, IILM University, Gurgaon, India (September 28-29, 2018)
Saxena, N. K. & Shukla, T., (2018). Precursors of Green Marketing: An Exploratory Study. Contemporary Issues in Business Innovation, Technology & Social Sciences. Gautam Buddha University, Greater Noida, India (June 2, 2018)
Saxena, N. K. & Saxena, R., (2013). Leveraging Social Media in the World of Sales: An Untapped Potential. Emerging Trends, Technology and Research, Nagpur