In marketing management, the concepts of "need," "want," and "demand" are fundamental to understanding consumer behavior and shaping effective marketing strategies. Let's delve into each concept …
Concept of Marketing with Examples
Marketing can be defined as the strategic process of identifying, creating, communicating, and delivering value to customers to meet their needs and wants while also achieving the organization's …
Concept of Value with Examples
In marketing, the concept of value refers to the perceived worth or benefits that a product or service offers to customers in relation to its cost. It is a fundamental aspect of any marketing …
Concept of the Marketing Mix 4C’S
Marketing mix 4c’s is one of the business tools you should use as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer …
Concept of the Marketing Mix- 4Ps
Marketing may be defined as placing the product in the right place, at the proper price, and at the appropriate time. This may sound like a very easy plan. However, it should be borne in mind that …